La rue Palloy

    Amaury Fieutelot is a young french baker who opened his first bakery in 2017 in the suburb of Paris, in Clichy.
    The boulangerie is situated in a area with buildings from the 30's. Knowing this fact we decided to go for a design strongly inspired by the Art-Nouveau period. Amaury wanted an identity which could reflect his mentality: 'The hardest part isn't to make tasteless fancy food, but simple & perfect classical recipes'. I decided to go for a really simple logotype, with a combination of two typefaces and simple colours.
    The result is a wordmark easy to recognise, accessible to all.
    LaRuePalloy-v2_Logo_2880x1000
    LaRuePalloy-v2_Citation_2880x1000
    LaRuePalloy-v2_Baguette_1440x1080
    LaRuePalloy-v2_BMotifs_1440x1080
    LaRuePalloy-v2_Inside_2880x1600
    LaRuePalloy-v2_CoffeCup_1440x1080
    LaRuePalloy-v2_Bakery_1440x1080
    LaRuePalloy-v2_Pictos01_960x1080
    LaRuePalloy-v2_Pictos02_960x1080
    LaRuePalloy-v2_Pictos03_960x1080
    LaRuePalloy-v2_Outside_2880x1600
    LaRuePalloy-v2_Flyer_2880x1400
    LaRuePalloy-v2_Outside_2880x1400

    Client: Amaury Fieutelot

    Credits: Arthur Remacle

    Credits photo:  Rémi Héluin – painrisien.com

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