Utrecht, Le Grand départ du Tour de France

    In July 2015, the city of Utrecht (The Netherlands) was hosting the start of the largest annual multi-day sporting event in the world, Le tour de France. We created a campaign image formed by a red triangle which has been the central object of the coat of arms of the Utrecht municipality, connected to a yellow circle that represents the start of the Tour de France and a circle that contains a rotating Dutch / French flag. Our result was a funky dynamic red bike! The event was a great succes, citizens of Utrecht & visitors had no troubles to make the Utrecht Grand Depart identity their own.

    Client: City of Utrecht

    Agency: Total Identity Amsterdam

    Credits photos:

    Henrico Prins

    Chris-Heijmans

    Victor van Werkhooven

    Arthur Remacle

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