Utrecht, Le Grand départ du Tour de France

    In July 2015, the city of Utrecht (The Netherlands) was hosting the start of the largest annual multi-day sporting event in the world, Le tour de France. We created a campaign image formed by a red triangle which has been the central object of the coat of arms of the Utrecht municipality, connected to a yellow circle that represents the start of the Tour de France and a circle that contains a rotating Dutch / French flag. Our result was a funky dynamic red bike! The event was a great succes, citizens of Utrecht & visitors had no troubles to make the Utrecht Grand Depart identity their own.
    TDF_Utrecht-poster_2880x2019
    TDF_Utrecht_quote_2880x1080
    TDF_Utrecht-Shop-Credit-Victor van Werkhooven_1440x1080
    TDF_Utrecht-Cyclist-Credit-Henrico-Prins_1440x1080
    TDF_Utrecht-Web3_2880x2000
    TDF_Utrecht-flag2_1440x1080
    TDF_Cycling-Shirt2
    TDF_Utrecht_parasol_2880x1080

    Client: City of Utrecht

    Agency: Total Identity Amsterdam

    Credits photos:

    Henrico Prins

    Chris-Heijmans

    Victor van Werkhooven

    Arthur Remacle

    Similar Projects

    City branding